Monday, 22 July 2013

Choosing your Niche

So it's niche time!! Where do you start and how do you select a domain that will serve some traffic to you? That is the key "traffic", there really isn't any point in creating a site that that serves a very small amount of traffic. The other item to consider is competition having a subject you're passionate about, keywords that are highly trafficked, means nothing if you have stiff competition. So how do you evaluate these criteria after you've found a subject your passionate about?

When your looking for a niche you want to evaluate the following items for the keywords you select and whether they have:
1) Reasonable Traffic
2) Little or weak competition
3) Decent cost per click

So how did I find my niche and evaluate whether it was appropriate well I'll share that with you now. Firstly as I indicated in my last post I looked at what I'm passionate about and formulated some ideas.

1) Business
2) Sports
3) Online Gaming
4) Photography
5) Mountain biking
And so on......

So you can see I formulated some basic passions and then began to start looking for a niche within them. I focused on business as its my bread and butter, my daily work entails advising and consulting small to medium business. So this was a topic I felt I could offer a little more to. Entrepreneurship is something I feel particularly passionate about and having a large number of friends currently in the process of starting a business and regularly asking for advice I thought I could focus on this.

This is where I began my journey.

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