Evaluating your Niche

So how do I evaluate keywords to generate traffic? Well there are a couple of ways to do this and it entails either doing it manually by using Google or another search engine or using a tool. There are a few tools around but I must admit I've found Market Samurai to be extremely effective and provide extremely relevant information. Also a huge plus is that there is only a once off cost with no further subscription fees.

What you need to understand, after deciding on a niche, is that your niche needs to focus on specific keywords. The traffic and competition will determine how many visitors you can anticipate from Google if you can get to the first page or even better to number one.

So as I mentioned in my previous post I am looking at something to do with business, my gut feel was to start out with entrepreneurship. So thinking about a new entrepreneur, I started to think about what I would search for in Google and tried my hand with a couple of searches.

Trying to think like a would be entrepreneur I tried "how to start a business", I inserted this into Market Samurai and began the evaluation process. Market Samurai is a very effective tool its keyword research tool which allows you to generate similar keywords to the ones your looking for and analyse them to establish their viability.

Find below the results of my initial search :

From my initial evaluation you can immediately see that this is a search term with some decent traffic and an even nicer cost per click(what an advertiser would expect to pay and I could possibly earn). It also highlights what a number one ranked site in Google for this term could expect to earn but and there is a large but when you look at SEOC (namely competition) there are 1,280,000 competitors for this term.

So to our next evaluation from Market Samurai analysing your competition, by selecting the SEO Competition you are afforded with an opportunity to analyse the competition.

From the above you can see all the red and that means you're going to have a tough time to pushing your self up to the first page of Google. So this is where you keyword generation provides some amazing alternative options and is a great starting point to research favourable keywords. So after a couple of hours I think I've found the keywords I'm going to try focus "Why start a business".

If you are interested in Market Samurai you can download a free trial here and get a discounted price http://marketsamurai.com/c/webchallenge also if you'd like some more details on how to use Market Samurai let me know in the comments and I'll try post some details.

In my next post I'll be sharing my hosting selection and a little more about my niche.